DMCA
Last updated: September 2026
Velanapparel respects the intellectual property rights of copyright owners and expects users, contributors, suppliers, and other parties interacting with our website to do the same. We take legitimate copyright concerns seriously and provide a process for copyright owners or their authorized representatives to report material they believe infringes their rights.
This DMCA Policy explains how to submit a copyright infringement notice, what information should be included, how we may review a notice, and how a person whose content has been removed or restricted may submit a response where applicable.
1. Respect for Copyright
Velanapparel recognizes the rights of copyright owners to control the use of their original creative works. Copyright-protected materials may include photographs, artwork, illustrations, written content, graphics, product imagery, videos, designs, and other original works protected under applicable law.
We ask that rights holders notify us when they believe copyrighted material has been used on the Velanapparel website without the necessary authorization. A properly prepared notice allows us to identify the material involved and evaluate the reported concern.
2. What Is a DMCA Notice?
A DMCA notice is a written communication from a copyright owner or authorized representative identifying material that the sender believes infringes a copyright.
For a notice to be useful, it should contain enough information to identify the copyrighted work, locate the allegedly infringing material, identify the complaining party, and explain the basis of the allegation.
The statutory requirements applicable to a notice under 17 U.S.C. §512(c)(3) include identification of the copyrighted work, identification and location information for the allegedly infringing material, contact information, required good-faith and accuracy statements, and an appropriate signature. :contentReference[oaicite:1]{index=1}
3. Who May Submit a DMCA Notice?
A copyright infringement notice should generally be submitted by the copyright owner or by a person authorized to act on behalf of the copyright owner.
If you are acting as an authorized representative, clearly identify that relationship in your notice. We may request additional information where reasonably necessary to understand your authority to submit the claim.
Good-faith requirement: Please submit a DMCA notice only when you have a legitimate basis to believe that the identified material infringes your copyright and is not otherwise authorized by the copyright owner, the copyright owner's agent, or applicable law.
4. Required Information for a Copyright Notice
To assist with an efficient review, your notice should contain the information described below.
| Notice Element | Information to Provide |
|---|---|
| Signature | A physical or electronic signature of the copyright owner or an authorized representative. |
| Copyrighted Work | A description of the copyrighted work claimed to have been infringed. If several works are involved, identify them sufficiently or provide an appropriate representative list. |
| Reported Material | Identification of the material or activity claimed to be infringing and information reasonably sufficient to allow the material to be located. |
| Contact Information | Your name, address, telephone number, email address, or other information reasonably sufficient for communication. |
| Good-Faith Statement | A statement that you have a good-faith belief that the complained-of use is not authorized by the copyright owner, the owner's agent, or the law. |
| Accuracy and Authority Statement | A statement that the information in the notification is accurate and, where required, that the complaining party is authorized to act on behalf of the copyright owner. |
5. Location of the Allegedly Infringing Material
Please provide the exact URL of the webpage where the allegedly infringing material appears whenever possible. If a direct URL is unavailable, provide enough information for our team to locate the content, such as the product page, image, title, description, or other identifying information.
Specific location information is important because a website may contain multiple products, images, text elements, or other materials. A general reference to the entire website may not be sufficient to identify the content at issue.
Recommended: Include direct links to each webpage or piece of material involved rather than only providing a general homepage URL.
6. Description of the Copyrighted Work
Describe the original work that you believe has been infringed. Please provide enough information to distinguish your copyrighted work from unrelated materials.
Depending on the type of work, useful information may include the title, creator, date of creation or publication, original URL, registration information where available, or other identifying characteristics.
If the work is publicly available online, including a link to an authorized version can help us understand the relationship between the original work and the material reported on our website.
7. How to Submit a DMCA Notice
DMCA notices should be submitted electronically using the Velanapparel contact information below. Clearly identify the communication as a copyright infringement notice.
8. Suggested DMCA Notice Structure
The following structure can be used as a practical guide when preparing a copyright notice. It is not intended to replace professional legal advice or the requirements of applicable law.
9. Review of a DMCA Notice
After receiving a copyright notice, Velanapparel may review the information supplied to determine whether the notice sufficiently identifies the copyrighted work, reported material, claimant, and basis of the allegation.
We may request additional information when necessary to understand the claim or locate the reported material.
A submitted notice does not automatically establish that infringement has occurred. The specific facts, information provided, rights asserted, and applicable law may need to be considered.
10. Possible Response to a Valid Notice
Depending on the circumstances and applicable law, Velanapparel may restrict access to, remove, or otherwise address material identified in a sufficiently supported copyright complaint.
Possible actions may include:
- Reviewing the reported webpage or content.
- Requesting additional information from the copyright claimant.
- Contacting a relevant content provider or responsible party.
- Restricting or removing identified material where appropriate.
- Maintaining the material when a notice is insufficient or the circumstances do not support the requested action.
The response may depend on the facts of the matter, applicable legal obligations, the quality of the notice, and other relevant circumstances.
11. Counter-Notification
If material has been removed or access has been restricted because of a copyright complaint and you believe the removal was mistaken, unauthorized, or otherwise not appropriate, you may contact Velanapparel with information explaining your position.
Where a formal DMCA counter-notification is applicable, the statutory process may require specific information, including identification of the removed material, statements made under penalty of perjury, contact information, consent to applicable jurisdiction, and an appropriate signature. :contentReference[oaicite:2]{index=2}
Important: A counter-notification is a legal communication. Make sure that the information you provide is truthful and complete and that you have a legitimate basis for disputing the copyright claim.
12. Information for a Counter-Notification
Where applicable, a counter-notification should clearly identify the material that was removed or disabled and explain why the sender believes that the material was removed or restricted in error.
| Counter-Notice Element | General Information |
|---|---|
| Removed Material | Identify the specific material that was removed or access to which was disabled. |
| Previous Location | Provide the prior URL or enough information to identify where the material appeared. |
| Good-Faith Statement | Explain that the removal or restriction was made because of mistake or misidentification, where applicable. |
| Contact Information | Provide sufficient contact information for communication regarding the counter-notice. |
| Jurisdiction Statement | Include any statement required by applicable law regarding consent to jurisdiction. |
| Signature | Provide an appropriate physical or electronic signature. |
13. Restoration of Removed Material
When a legally effective counter-notification is received and the applicable statutory requirements are satisfied, restoration or reinstatement of material may depend on the applicable legal process and whether a further action is taken by the complaining party.
Velanapparel does not promise automatic restoration of material simply because a counter-notification has been submitted. Each situation may require review under the circumstances and applicable law.
14. False or Misleading DMCA Notices
Copyright notices should be submitted in good faith and should contain accurate information. A person who knowingly materially misrepresents that material or activity is infringing may face legal consequences under applicable law. :contentReference[oaicite:3]{index=3}
Do not submit a copyright notice simply to remove lawful competition, criticism, commentary, reviews, legitimate user content, or material that you do not have the right to control.
15. Copyright Exceptions and Legal Defenses
Not every use of a copyrighted work constitutes infringement. Depending on the facts, applicable law may recognize exceptions or limitations, including certain uses that may be protected by law.
Because copyright questions can depend heavily on context, Velanapparel may need to consider the information available before taking action on a particular report.
Claimants should therefore describe the basis of their complaint with enough specificity to explain why the particular use is believed to be unauthorized.
16. Copyright Ownership Documentation
Supporting documentation may help establish the relationship between the claimant and the copyrighted work. Depending on the circumstances, useful information can include registration details, original publication links, source files, dated records, licensing information, or other evidence of ownership or authorization.
Documentation is not necessarily required in every situation, but detailed information can help us evaluate the legitimacy and scope of the claim.
17. Third-Party Material
Some material appearing on an online store may originate from suppliers, contractors, service providers, customers, or other third parties.
If a copyright complaint concerns third-party material, Velanapparel may need to contact or obtain additional information from the relevant party before deciding what action is appropriate.
18. User-Submitted Content
Where Velanapparel permits users to submit reviews, photographs, comments, questions, or other content, users are responsible for ensuring that their submissions do not unlawfully infringe the copyrights or other rights of third parties.
We may review user-submitted material in response to a legitimate copyright complaint and may take appropriate action where warranted.
19. Repeat Infringement
Velanapparel may take appropriate measures concerning users or contributors who repeatedly engage in copyright infringement where applicable.
Depending on the circumstances, actions may include restricting access to particular content, removing repeatedly infringing material, limiting account functionality where applicable, or taking other reasonable steps consistent with applicable law and our policies.
20. Privacy and DMCA Communications
Information submitted as part of a copyright notice or counter-notice may be used to review the claim, communicate with the relevant parties, protect legal rights, maintain records, and comply with applicable legal obligations.
Claimants should provide only the information reasonably necessary for the copyright matter and should avoid including unnecessary sensitive personal information.
Information may be shared with relevant parties when reasonably necessary to process the complaint, respond to a legal request, or comply with applicable law.
21. Response Times
Velanapparel will review copyright communications as reasonably practicable. Response times may vary depending on the completeness of the notice, the complexity of the issue, the number of materials involved, and whether additional information is required.
A delay in responding does not mean that a claim has been accepted or rejected, and submission of a notice does not itself guarantee a particular outcome.
22. Contact Information for DMCA Notices
Copyright owners or authorized representatives may submit DMCA notices and related copyright communications to Velanapparel using the contact details below.
Suggested email subject: "DMCA Copyright Infringement Notice" or "DMCA Counter-Notification," depending on the purpose of your communication.
23. Relationship With Other Velanapparel Policies
This DMCA Policy operates together with the other policies governing use of the Velanapparel website.
| Policy | Purpose |
|---|---|
| Terms of Service | Establishes general rules governing the use of the website and purchases. |
| Privacy Policy | Explains how personal information may be collected, used, shared, and protected. |
| Intellectual Property Claim | Provides a broader process for reporting intellectual property concerns. |
| Disclaimer | Provides general information concerning website content and related services. |
24. Important Legal Considerations
The information on this page describes Velanapparel's general copyright complaint process. It is not legal advice and does not create an attorney-client relationship.
Copyright law can involve complex questions regarding ownership, authorization, fair use, licensing, jurisdiction, and applicable statutory procedures. Rights holders and other parties should seek qualified legal advice when they need advice specific to their circumstances.
Nothing in this policy is intended to waive, limit, or remove rights or protections that cannot lawfully be excluded.
25. Changes to This DMCA Policy
Velanapparel may update this DMCA Policy when appropriate to reflect changes in website operations, legal requirements, copyright practices, or our procedures for handling intellectual property complaints.
Updated information may be published on this page. Users and rights holders are encouraged to review this policy when submitting a new copyright-related request.
26. Our Commitment to Copyright Protection
Velanapparel respects the rights of copyright owners and aims to maintain a responsible online environment for customers, creators, businesses, and other rights holders.
We encourage copyright owners to provide clear, accurate, and complete notices when they believe material on our website infringes their rights. Detailed information about the original work, the reported material, the claimant's contact information, and the basis of the complaint helps us evaluate the issue more effectively.
We also recognize that copyright disputes can involve legitimate disagreements regarding ownership, authorization, or permitted use. For that reason, complaints and responses should be submitted in good faith and supported by accurate information.
For DMCA notices, counter-notifications, or other copyright-related concerns, please use the contact information provided above.
For copyright-related matters, please contact support@velanapparel.com during our regular support hours.